
An investigation by the Guardian and Investigate Europe has exposed a sprawling network of unlicensed online casinos, including prominent names like MyStake, Velobet, and Goldenbet; these platforms, run by Santeda International from Curaçao, deliberately target UK gamblers who have self-excluded through the national GamStop scheme, slipping past barriers meant to protect vulnerable players while raking in massive traffic without a single UK Gambling Commission license.
What's interesting here is how these sites operate in plain sight, drawing in an average of 2.3 million unique UK visitors each month from November 2025 through January 2026, according to data uncovered in the probe; figures like that paint a picture of operations not just surviving on the fringes, but thriving by exploiting gaps in enforcement.
Observers note that Santeda International, the Curaçao-registered entity at the heart of this network, funnels players through a web of interconnected brands, each promising slots, sports betting, and table games without the oversight UK regulators demand; and while Curaçao licenses exist for some international markets, they carry zero weight in the UK, leaving British punters exposed to unregulated risks.
GamStop, the UK's free self-exclusion service launched in 2018, blocks users from licensed gambling sites for periods they choose, yet these Santeda-run platforms sidestep it entirely since they lack UK authorization; people who've self-excluded often find themselves just a quick search away from MyStake or Goldenbet, where deposits flow via cards, e-wallets, or crypto without any barrier checks.
Turns out the network's strategy hinges on aggressive marketing through affiliates and SEO tactics tailored for UK searches like "non-GamStop casinos," pulling in those desperately seeking alternatives; experts who've analyzed the traffic patterns report that self-excluded gamblers make up a significant chunk of the 2.3 million monthly uniques, lured by promises of unrestricted play.
But here's the thing: these sites don't just ignore GamStop; they actively advertise around it, with landing pages highlighting "GamStop-free" access and bonuses that hook players right back into cycles they tried to escape, all while operating from jurisdictions where oversight remains notoriously lax.
Data from the investigation reveals the sheer size of this underground operation, with MyStake alone clocking millions in UK visits over those key months from late 2025 into early 2026; Velobet and Goldenbet follow suit, their combined pull creating a funnel that funnels frustrated UK players into high-stakes environments unchecked by familiar protections like deposit limits or reality checks.
One study of site analytics showed peaks during evenings and weekends, times when self-excluded individuals might feel the itch strongest; and although Curaçao provides a nominal license framework, it pales against the UK's rigorous standards, meaning no mandatory fairness audits or player fund segregation for British users.
Now, as of April 2026, regulators scramble to respond to these findings, but the damage from months of unchecked access lingers; the network's tech stack, including seamless mobile apps and rapid payouts, keeps it competitive, drawing comparisons to legitimate sites while dodging all accountability.

Behind the glitzy interfaces lie AI-generated executives like Andres Markou, a fabricated CEO whose polished profiles and interviews mask the true operators; researchers traced these digital puppets back to Upgaming AG, a Swiss firm linked to Georgian businessmen who pull the strings from Tbilisi, coordinating everything from payment processing to customer support.
Take Andres Markou, for instance: his likeness, voice, and backstory sprang from AI tools, deployed to lend legitimacy during regulatory inquiries or media spots; those who've dug into company registries found Santeda International's ownership trail looping through offshore entities, with Georgian nationals at the core, leveraging Upgaming's platform tech to manage over a dozen brands seamlessly.
It's noteworthy that this setup allows rapid pivots, like rebranding or shifting domains when heat builds, keeping the network alive; and while Curaçao authorities issued licenses, they rarely enforce against targeting restricted markets like the UK, leaving enforcement squarely in Britain's court.
Evidence from the probe highlights devastating impacts, including one gambler's plunge of £23,000 in mere weeks on MyStake after self-excluding via GamStop; that individual's story, pieced together from forum posts and bank records, underscores how unlicensed sites strip away safeguards, enabling relentless play without mandatory cool-offs.
Even darker, a suicide in January 2026 linked directly to losses on these platforms rocked families and prompted calls for action; coroner's reports cited mounting debts from Velobet and similar sites as a factor, with the victim having excluded from UK-licensed operators only to fall through the net.
People who've studied addiction patterns observe that unlicensed venues amplify harms because they skip tools like age verification or problem gambling screens; and with 2.3 million UK visits monthly, the probe's figures suggest thousands more face similar risks, their losses fueling profits for distant operators.
As news broke in early April 2026, the UK Gambling Commission issued warnings about non-licensed sites, urging self-excluded players to steer clear; yet enforcement against offshore entities proves tricky, with blocks on payment processors and ISPs emerging as the go-to tactics, though tech-savvy networks often reroute traffic via VPNs or mirrors.
Investigate Europe's role amplified the story across Europe, spotlighting how Curaçao's lax regime enables cross-border predation; Georgian authorities, meanwhile, face questions over Upgaming AG's involvement, but no charges have surfaced yet, leaving the ball in international regulators' courts.
That's where the rubber meets the road: while the Guardian's exposé has prompted payment giants like Visa and Mastercard to flag suspicious transactions tied to Santeda brands, full shutdowns remain elusive; observers predict tighter affiliate rules and AI detection for fake execs in coming reforms.
This vast casino network, laid bare by meticulous journalism, exposes vulnerabilities in the UK's gambling safety net, where self-exclusion falters against offshore ingenuity; with 2.3 million monthly UK visitors and tales of £23,000 losses alongside tragic outcomes, the probe demands swift cross-border action to shield those GamStop was built to protect.
So as April 2026 unfolds, stakeholders watch closely, knowing that curbing sites like MyStake, Velobet, and Goldenbet requires more than warnings, but coordinated strikes on their Curaçao bases, Georgian backers, and AI veils; until then, the writing's on the wall for players navigating these shadows.